Ring Security Cameras
“Protect What You Love.”
You get a strange sensation when your home is broken into—like you’ve been deeply wounded. And that’s because a home is more than a bed and a collection of things. It’s a fundamental source of expression, and to break into that space is more than an act of intrusion, it’s a violation of our sense of self, history, and meaning—and we deserve to be protected.
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Extensions
Project Respawn | Interactive
In this extension, Ring will interview individuals as they go into detail about cherished items (jewelry, mementos, heirlooms, etc) that were recently stolen. With the help of local law enforcement, we'll recover these personal belongings and deliver them back to the original owners and capture their reactions.
Burglar F.A.Q. | Branded Content
For this extension, Ring will interview a series of convicted burglars as they watch thieves being caught red-handed by real Ring cameras. We'll ask them to provide insights and comment on these robberies from their point of view.
Ring-Around Project |
Public Relations
In this extension, we'll take juveniles who've been charged with petty theft and divert them into a Ring intervention program. Through restorative justice practices, we'll bring the offender and the victim together to talk about the experience and come to a mutual understanding in a story of true forgiveness and redemption.
Missing | OOH
For this extension, Ring will play into the feeling of personal loss with a series of out-of-home "Missing" posters, wall murals, milk cartons, and emergency road signs featuring commonly stolen items (TVs, game systems, etc.).
The Good Samaritans | Social
Using the social media hashtag #GoodSamaritans, we'll compile various Ring-captured and user-generated video clips of acts of unconditional kindness—returning dropped belongings, etc. Once curated, we'll use the trend to encourage others to engage in acts of kindness caught on Ring.
The Team
Copywriters: Cameron Kennerly, Mario Martin Del Campo
Art Director: Michelle Kim
Instructor/Creative Director: Eddie Babain