Knoebels
Amusement Resort

Throughout all the ups and downs, sometimes we just need a little “Breathing Room.”

In a series of outdoor activations, our campaign “Breathing Room” was designed to restore a sense of normalcy to residents that had been lost during the pandemic. To do this, we redefined the term “amusement park”, repurposing the grounds into a space that guests could enjoy in a new way, bringing back hope to a community in dire need.