Lays Potato Chips
”Universal Flavor”
When you’re hungry, we all speak the same language.
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Extensions
#Layups | Branded Partnership
Lays is all about getting to know people who are different from you. And what’s the best way to do that? Dating. In this extension Lays will partner with Tinder to create a quiz that will let users know what kind of chip flavor they are. Users will be able to opt-in for a quiz and immediately get paired with other flavor-lovers—including some who are like them and some who aren’t.
Chip Away | Branded Partnership
To foster the creation of new bonds and global relationships, Lays will partner with Facebook Messenger to connect Facebook users around the world via online chat. Delivering a daily prompt to connected users, we’ll offer points, or Chips, for each message/interaction within the thread which can be redeemed for special limited-release Lays-brand merchandise.
The Team
Copywriters: Cameron Kennerly and Robert Heckert
Art Director: Daniel Sandoval